So cheffete, arguably the most successful restaurant in Barbados having dominated for as long as I can remember, is opening #15. Well on the surface, not big news, when I saw their little write up, the BBQ Barn was noticeably missing.
I mean, looking at the cheffete locations and customer types, welches seems a natural replacement for warrens. Warrens customer is driving, has a strict lunch hour, works in area, not the sit and chat type (that's just my assessment). But every time we look at warrens during their week day daytime peaks, it's bursting at the seams. The drive-thru is woefully inadequate as warrens has outgrown it. How much potential business drives past fearing the wait time?
When I started to present my theory I was told 'look at town, them got 4 outlets. You can open sites pretty close and they will work'. Well I disagree again because when we look at the customer closely, it's completely different. Walk in, public transport, last option before commute home to avoid cooking, work within walking distance. And look at the numbers, it's the city so the concentration of people is phenomenal. You place them at either ends of town by the bus terminals, and then one smack in the middle.
So back to my original premise, BBQ Barn, there are currently two right? Warrens and rockley. What's the traffic thru there like? From watching warrens, BB is a Friday night and Sunday affair, the people plop down and spend way too much time in a 'fast food' hybrid. Does it generate enough dollars in a warrens location compared to the regular restaurant to justify dedicating half of the indoor space? I dare say no. BB does not look like it pulls its weight at either location. Maybe in earlier days they were more evenly yoked but certainly not now.
I foresee the warrens location being decommissioned within two years and a sorrowful note on BBQ Barn.
Regards,
Curtis Greaves
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